Best in Show Daily: Best In Show Daily’s Leah Bertagnolli sat down with David Frei to talk about the great success of Thanksgiving’s National Dog Show presented by Purina, and NBC / USA Network’s plans to extend the formula to a new venture, the Beverly Hills Dog Show presented by Purina next Easter.
BISD: Wow, great ratings story, huge numbers for the National Dog Show presented by Purina on NBC on Thanksgiving Day. Record Nielsen ratings, a total audience of 26.9 million, awesome. Congratulations! . . . And now, what’s the next chapter?
DAVID: [T]he Left Coast is getting its own dog show on television: “The Beverly Hills Dog Show presented by Purina” on USA Network, a two-hour entertainment special to air this spring on Easter night, April 16. A prime time repeat on NBC a week later is a bonus for Beverly Hills and dog fans everywhere. . . . [A]s an entertainment special on a family holiday, Beverly Hills will be similar to the greatly successful format that NBC uses for the National Dog Show, including the hosts, two West Coast guys — Beverly Hills resident and celebrity in his own right, John O’Hurley, and new Cannon Beach, Oregon, resident and dog guy, David Frei, a celebrity in his own mind (laughs). And we will have Mary Carillo working backstage, with Tara Lipinski and Johnny Weir bringing their talents and enthusiasm, too, just like with the National Dog Show.
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